Who cares about social?

Have you ever sat across from someone at dinner who just can’t put their phone down because they were just unseated as mayor of “Whereverville”? Or received an annoying ping at just the wrong time when someone Facebooked all their friends a picture of their morning latte? We all have. In fact, I’m sick of being talked at and pinged by any number of people blasting out irrelevant and frivolous information on my personal networks. It’s no wonder some business leaders are reluctant to launch social solutions within their companies, if that is their only exposure to social.

Social for introverts and data hounds

But back to me… why do I work at NewsGator, a ‘social’ company? Because I’m a goal-oriented person who likes to get stuff done. I’m a hypocrite, right? No, and I’ll tell you why. I’m a data-driven person — constantly searching for the right information for a piece I’m writing or a project I’m working on. I’m also an introvert and would prefer not to waste half my day chatting with people in the hopes of finding some circuitous route to a knowledge owner who won’t give me some time until next Thursday. I want what I want, when I want it, where I want it. Did I mention I’m demanding?

I want to be able to easily search for answers across a number of sources, and if I can’t find them to post a question to the right audiences and let experts come back to me (even if I don’t know who those experts are). And I want to be able to do that on my own schedule, not everyone else’s.

Social-Mobile is just a reality. Conversations happen anytime, anywhere.

I also want meaningful interactions. If I’m on my mobile sitting in a doctor’s office, I want to check in on my conversations. That’s conversations, not email. What’s the difference? Conversations lead to results. Email leads to volume.

Inspiration happens at the strangest times. And gratitude needs to be expressed in the moment.

I have ideas, and want to be heard. I don’t want to have to submit a proposal to the lead software developer only to have him dismiss me because I “just don’t understand” when instead I could share my idea and let people provide feedback or even vote on it. And if I want to say thanks to a friend who really pitched in to help me get something done, I want to do it loudly, without having to say a word.

Social is for humans. Period.

I guess what I’m saying is that I’m an exercise in contradictions. I’m complicated. I’m human, just like you. So, when it comes to ‘social’ solutions in the workplace, don’t judge an industry by a few consumer-centric apps. It’s more than a ping, or a picture, or a tweet-stream. NewsGator social is easy. It just works. And if it can work for me, I bet it can work for you too.

"If we did all the things we are capable of, we would literally astound ourselves."
- Thomas A. Edison

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