A few days ago I wrote about moments of productivity and why achieving these on an individual, human level is complicated. Some of you pointed out that converting idle time into moments of productivity sounds great, but only in theory. So let me dig a little deeper and share some observations I’ve made over the years at the interchange of social networking and business processes.
Take a look at your personal life. Any time you leave the car, sit in a train, or wait in line at Starbucks, you check our phone, right? We hate to do nothing, so we check notifications and enjoy activities of our kids while away from home. Isn’t that personal productivity? You are more engaged, you are aware of what is going on, and you communicate with the important people in your life around a subject that matters to you. Replace the word kids with colleagues and you have an enterprise social network.
Optimize for People, Not (Just) for Processes
The simple truth is that we’re not tuned to increase the productivity of the people on an individual level; we’re still optimizing it on a processes level. In sales we’re optimizing for deals, in marketing for leads, and in services for utilization. Thanks to our social technology, we know that networked organizations are more successful than those who are not. In a network, every participant can add value by just providing a comment, sharing a link, or answering a question. Mobilizing the talent in your company to think as a network is one of the core values we’ve identified.
Consumerize the Enterprise
That’s why you need to look at the individual productivity of your people. Mobile technology has made it so easy to achieve this in your personal life that personal activities start to compete for the attention of our employees in the workplace. Don’t fight this! Instead use this for your own benefit. Optimize your work infrastructure for those 20-second moments of productivity when an employee waits for an elevator. You’re not just becoming more productive, your employees – say hi to BYOD – basically extend your corporate productivity infrastructure with their personal devices.
My point is that the moments of productivity are already happening, but mainly in our personal life. Yet, people actually care about both their personal life and work life. I would go as far as saying that there is only one life. Since productivity is so easy to achieve on personal matters, we can learn a lot from that. It’s time to break down those enterprise barriers.