Weekly Enterprise Mobility Wrap-Up: June 22-26

Why many branded mobile apps will fall short

► Enterprise app supply will not meet demand – so use RMAD tools, Gartner asserts
With the ever increasing demand for enterprise mobile apps, organizations are struggling. Gartner has a few suggestions for ramping up mobility, not limited to rapid mobile app development (RMAD) tools, but also using a bimodal approach to IT to stay agile and mix-sourcing app development. An interesting point made here is that over-simplified app development platforms that use codeless drag-and-drop may simply be a way to prove out a mobile app idea before spending the time on full development.

► Consumers Spend 85% of Time on Smartphones in Apps, But Only 5 Apps See Heavy Use
The majority of time people spend on their phones is relegated to only five apps (which differ by person). What can we learn from this in the enterprise? People’s time is precious and distilling your app functions down to digestible moments is one approach. Another approach is to appeal to your power users.

► Why many branded mobile apps will fall short
In an aim to capture the brief moments that people use to interact with mobile apps, where should you focus your resources? Shooting for app downloads isn’t a good metric, but expanding your reach by giving end users the ability to interact with your services, not just within an app itself, is a sound approach.

► Red Hat and Samsung target IBM and Apple with mobility partnership
Red Hat is launching a mobile application platform in conjunction with Samsung Business Services, who will provide Tier 3 support for mobile devices. The suite of products will include integrated security and will run in the cloud. In what is probably a smart move, not just Android devices will be supported as part of this system. Other platforms will also be supported.

Jenny Blumberg, Mobile Solutions Manager

In Jenny's years at Sitrion she has supported many products including Glassboard, widgets, various RSS readers, and the Sitrion Social mobile apps. When she’s not conquering enterprise mobile challenges, she’s snowboarding, cooking, or camping in beautiful Colorado.


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