Weekly Enterprise Mobility Wrap-up: Sept 26-30

Blackberry to focus more on software

BlackBerry has decided to focus on software, not smartphones. At the same time, Microsoft and Apple are both making major investments in the enterprise.

BlackBerry moves away from smartphones – more focus on software and security
As part of BlackBerry’s latest earnings report, there was mention made of the company’s plan to stop producing hardware devices and instead focus on software. There has been plenty of indications lately that this would eventually come to pass, as BlackBerry’s hold in the enterprise mobile device market has slipped rapidly over the last couple of years. Now, BlackBerry plans on focusing on their security and enterprise mobile management offerings.

Microsoft ready to shift focus to the enterprise
As Microsoft is recognizing that competing with Android and iOS in the consumer market has proved difficult, so then they are focusing their efforts on the enterprise. Microsoft is planning on releasing a Surface smartphone to appeal to users, while at the same time expanding and improving their Windows 10 ecosystem.

Microsoft Intune entices IT pros with Android for Work support
Intune, Microsoft’s Enterprise Mobile Management (EMM) suite, has drawn a lot of attention from IT shops because of easily integrating with other Microsoft products. Now too, Intune is aiming to simplify the process of managing Android devices, which present challenges because of device fragmentation.

Apple and Deloitte partner to drive enterprise iOS adoption
In yet another partnership that strengthens Apples enterprise offerings, they are now teaming up with Deloitte to build IT consulting products for the iPhone and iPad. In addition to business-focused software, the partnership also aims to offer services to help customers discover how Apple products can be best used in their industries, namely for CRM and HR systems.

Rapid mobile app development, app refactoring, low code, no code: Where are we at today?
The rapid mobile app development landscape is full of many companies looking to simplify the process of delivering mobile solutions to customers. As enterprise mobile heats up, so too does the demand for solutions increase. This doesn’t mean however that every company in the RMAD landscape is thriving. While the demand is there, providing a compelling product that justifies the investment can prove challenging.

Jenny Blumberg, Mobile Solutions Manager

In Jenny's years at Sitrion she has supported many products including Glassboard, widgets, various RSS readers, and the Sitrion Social mobile apps. When she’s not conquering enterprise mobile challenges, she’s snowboarding, cooking, or camping in beautiful Colorado.


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