Many years ago, I worked for a Fortune 500 company. Whenever we were making a significant IT purchase, we would set up a call with the analysts who covered that space. The analyst inevitably started the call with something like, “Tell me about your situation and what you are trying to do.”
The analyst did not start by saying, “Here’s my latest research or ranking.” The reason that analysts start with questions is that selecting technology for an enterprise is complicated. The good reports let you see the underlying data, but picking the right solution often depends on understanding your needs and which solutions truly fit those needs the best.
That’s why I was really happy to see the latest Forrester Wave for Enterprise Social Platforms gave detailed guidance on where Sitrion shines. Here’s a helpful excerpt:
“Sitrion becomes a preferred solution for organizations seeking high quality enterprise on-premises social to fully complement SharePoint. Sitrion extends the on-premises value proposition with deep back-end line-of-business integration and a strategy to drive social business solutions through horizontal application specialization.”
I like how Forrester is helping customers to decide what solution fits best. In a lot of cases, I’ll see someone say that a particular vendor was best or that they “won” one of these assessments. In enterprise social, all of the platforms have a ton of very similar features. So while I’m happy to congratulate my product team on having only two of the thirteen companies score higher than us on total functionality, I’m even happier that Forrester was able to convey our strengths so clearly.
If you own SharePoint and want to leverage it as your enterprise social platform, we have the preferred solution. Perhaps more importantly, if you see the future like we do where social ties in deeply with back-end line of business applications, then we have an extremely strong value proposition. This, in turn, comes back to our broader vision to make work better. To achieve this, we see the need to not only provide a great enterprise social platform but also to unify it with business process. Wrapping all of this in a great mobile story completes the picture.
I encourage everyone to take a look at the Wave report. It’s a great tool for assessing a pretty large group of vendors on a set of criteria. I hope that everyone who is making a decision on an enterprise social platform has the opportunity to talk to the analysts at Forrester. They are very bright and hard-working folks who know a ton about the industry. Whether you get to chat with them or not, I hope you ask yourself, “What’s my situation and what am I trying to accomplish?” I look forward to chatting with those of you who answer that you’re trying to make work better.