For years at Sitrion, we’ve prided ourselves on being agile. For social platform releases, we take customer priorities and feedback into account for the entire development cycle. We ask customers what they want at the start of a cycle, and we ship those things in that release.
So last year for our Collective customer event, we asked ourselves how could we be more agile than that? Our answer was the first Collective Hackathon. We chatted with customers on Monday night. Tuesday we wrote new features into the product. And Tuesday night we demonstrated them live!
Not only did the event show our customers how committed we are to turning their wishes into reality, but it also created great value in the product based on real needs. Our customers helped demo the features and explain how they got business value from them. We picked one team of customer plus developers to get an award, but really everyone won.
So, of course, we’re doing it again this year! Right now on Engage, our customers and partners are sharing ideas for features they want to see us try to build in one day. The suggesting and voting ends on Saturday, and we already have a bunch of great ideas.
We’ll be building the selected features during the North American Collective this year. I’m hopeful that we’ll be able to expand this and do it for each of our three regional Collective events next year.
Asking your customers what you should build in each release is already a little scary. We use our Innovation Solution to gather the feedback, but the customers and partners are making all the choices. But now when you turn it into an event that has to be done in one day, you might think it would be downright frightening.
As it turns out, that’s not the case. Our customers ask for very smart things. And our developer teams are very strong and very mature. When I mentioned in the Denver development scrum this morning that we would be building important customer requests in only one day, a director on the team had the perfect response, “How is that different than any other day?”
Yup - we love our customers and our products. So we’ll hack for kudos! I’m looking forward to sharing the fun of the hackathon with our customers and partners at our Collective event. If you haven't already, register today and join us in Orlando on May 12th!