100% Mobile, 94% Smart
Still unsure about BYOD? When discussing mobile strategies with prospects and customers, the argument I am still hearing, is that not everybody owns a smartphone and therefore you can’t run a BYOD strategy. Sure, some IT folks feeling challenged with the whole idea of not controlling all devices, but let’s look at the reality. The PEW Research Center just released a new study that is addressing many aspects of mobility and smartphone usage. The one striking fact comes in a table that illustrates the divide smartphone ownership by age, education, and income.
According to PEW, the "overwhelming majorities in almost every nation surveyed reported owning some form of mobile device,” essentially, 90-94% of the population under 35 years of age in the larger economies. Among the top countries are the USA (92%), Canada (94%), Germany (92%), UK (91%), and Australia (95%). Japan and South Korea are outliers with 72% and 100% respectively. The comparison between China (85%) and India (27%) might give you an idea of the issues those larger countries (by population) might face in the future.
Source: PEW Research Center, Spring 2015 Global Attitudes Survey.
Mobile, smart, and BYOD
Back to my initial point about BYOD: Don’t waste your time buying phones for your employees. Essentially, those 35 years and younger are effectively already mobile and smart, with the rest of the working population quickly catching up. The idea that central procurement or IT needs to tell those what phone to use is outdated thinking. If your mobile strategy includes internal devices, you’re effectively trying to solve a problem that barely exists, and by the time you addressed it, it is definitely gone.
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