Daniel's Blog

100% Mobile, 94% Smart

Smartphone Ownership and Internet Usage Continues to Climb

Still unsure about BYOD? When discussing mobile strategies with prospects and customers, the argument I am still hearing, is that not everybody owns a smartphone and therefore you can’t run a BYOD strategy. Sure, some IT folks feeling challenged with the whole idea of not controlling all devices, but let’s look at the reality. The PEW Research Center just released a new study that is addressing many aspects of mobility and smartphone usage. The one striking fact comes in a table that illustrates the divide smartphone ownership by age, education, and income.

Overwhelming majorities

According to PEW, the "overwhelming majorities in almost every nation surveyed reported owning some form of mobile device,” essentially, 90-94% of the population under 35 years of age in the larger economies. Among the top countries are the USA (92%), Canada (94%), Germany (92%), UK (91%), and Australia (95%). Japan and South Korea are outliers with 72% and 100% respectively. The comparison between China (85%) and India (27%) might give you an idea of the issues those larger countries (by population) might face in the future.

Smartphone Ownership and Internet Usage to Climb

Source: PEW Research Center, Spring 2015 Global Attitudes Survey. 

Mobile, smart, and BYOD

Back to my initial point about BYOD: Don’t waste your time buying phones for your employees. Essentially, those 35 years and younger are effectively already mobile and smart, with the rest of the working population quickly catching up. The idea that central procurement or IT needs to tell those what phone to use is outdated thinking. If your mobile strategy includes internal devices, you’re effectively trying to solve a problem that barely exists, and by the time you addressed it, it is definitely gone.
Of course, no blog about mobility in the workplace is complete without highlighting the fact that Sitrion solves the whole problem for you already. Here is a 30-second video that shows how productive you can be in just 20 seconds. 

Watch video here: Be Productive in 20 Seconds with Sitrion ONE

Daniel Kraft, CEO & President

Daniel Kraft is the President & CEO of Sitrion. He is passionate about innovation in the workplace, with a particular interest in social collaboration, mobile work style and the integration of work and life. He is public speaker on various topics involving employee engagement and productivity and has been featured on TEDx. Daniel has held executive positions in several leading enterprise software companies and worked in North America, Europe and Asia. He is married and has five children.


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