Be Social – Save Children, Make Money and Drink Beer
When you're putting all your heart in building a product, in our case an Enterprise Social Platform, you like to see what people really do with it. As you know, I am a big fan of an open dialogue and have been visiting as many of you as I can. Just last week, I had a chance to meet many of you at SHARE Atlanta and I’d like to share some of that experience.
Saving Children's Lives
You always hope that your customers do great things with your product. But CHOP (yes that is what they're called) is a dream customer. "We save children’s lives." How‘s that for ROI?! Andy Farella of CHOP and Rich Wood of our Partner of the Year, Perficient, did a wonderful job presenting the value of social to the SHARE audience. One of the use cases that I liked most was about sharing ideas to innovate. To put this in context, you need to know that CHOP started in 1855 as the nation's first hospital devoted exclusively to caring for children and has been the birthplace for many dramatic firsts in pediatric medicine. Innovation is in their DNA, so to speak, and using our product to do just that for such an important cause is simply awesome. Check out their website to learn more. We’re proud to support CHOP’s tradition of innovation!
Make Some Money
Having Catherine Flax, CMO of J.P. Morgan at the NewsGator Collective was a personal highlight, once being an investment banker myself. And to follow it up, I had the privilege to co-present at SHARE Atlanta with Mike Brown, a great social evangelist. The way he boiled down the idea of human productivity to really practical use cases was well-received by the audience. Especially the part where we highlighted the ROI in four key verticals, which led to lively conversation that lasted way past the presentation. Check out the slides below and let's continue the dialogue.
Integrated Social is a Must
Ramin Mobasseri of eBay did a wonderful job demonstrating how they rolled out social at eBay. He clearly loves Yammer — and the way he makes it work for eBay is great. He showed very openly what works for him (easy to roll-out) and what he would like to see improved (very basic analytics). They are en-route to being a shining example of success that happens when combining multiple social technologies. In his presentation, he asked the audience about their view on social being integrated with the intranet or not. It turns out that the majority of people see social as being an integrated part of the next generation intranet.
New Belgium Brewery is an awesome company from our home state of Colorado. Tye Eyden shared details about the great culture at this employee-owned company. Want to be a Beer Ranger? Get a bike for your first anniversary? NBB is the place for you. Plus, when do you get a chance to hand out your own product as a giveaway? :-) He really got the audience excited; even at dinner people spoke about how to get a job at NBB. Not a customer but great neighbor: Go Colorado, Go!