Agent of change

Webinar: Building a Business Case for an Employee Communications App

Back in the 90s, I worked at an event management company building conferences around new technology. At the time, I was interacting with industry evangelists who saw the need for better business communication through email and the internet. At my company, however, we did not have email. And frankly, this wasn’t unique. Many companies hadn’t yet made the leap to such a “cutting edge” way to communicate. I remember having to go to our president and make the case for an email account. Today, email is standard, and you would never imagine having to communicate any other way. I wish I could remember what were the actual concerns plaguing our organization with such a transformation… what were the risks we discussed? 

The next phase in employee transformation

Today, we face another phase of employee transformation, and that is the employee app. Of course, there have been many others since email, but our employee’s use of mobile devices in the workplace to facilitate internal communication and engagement might have some resemblance of giving up control - similar to how email was viewed back then. Now, I am not trying to build parallels between the two, but I would like to remind ourselves that building a business case for an employee app can be similar to introducing any new technology. You need to be an agent of change and prepare a business case that you can bring forward and get your organization aligned behind.

Get started building your business case

This change won’t happen overnight, but as with any new technology introduction, building a well thought out business case and getting stakeholder buy-in has proven to be a successful path. During next week’s webinar, my colleague Cuneyt Uysal and I are going to walk you through this journey and I hope you’ll be able to join. We’ve identified 6 components of a successful business case and coupled it with real world examples from organizations who have already embarked on this journey. We’ll chat through how to identify measurable benefits and understand what your employees need to be more engaged in the workplace. And most importantly, we’ll talk about how you can refine your story in the context of your organization delivering a successful pitch and gain the momentum you need to move the initiative forward.
If you believe an employee app can help facilitate better communication and engagement in your organization and you are driven by acting as an agent of change, join us. We’ll inspire lots of thinking and give you a great outline for success.
Webinar: Build a Business Case for an Employee Communications App
Wednesday, Nov 30 at 11am ET
Register here

Stefanie Lightman, General Manager, North America and APAC

Stefanie Lightman brings more than 20 years of experience in technology marketing, business development, and strategy to her role at Sitrion where she is responsible for all customer-facing activities for North America and APAC. Stefanie is passionate about turning great ideas into real revenues showcasing the advantages a clearly defined strategy and strong alignment between sales, services and marketing can bring to an organization.


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