App Fatigue in the Enterprise
Recently, I wrote about the fact that the majority of enterprise mobile apps have no real value. You can read the whole article on ReadWrite with more details. One interesting finding is that 41% of those surveyed by Gartner stated that “extending capabilities of core enterprise applications” was a high priority for their companies. So why are we building more apps when we actually just like to extend existing functionality? Why are enterprise app stores so crowded but fail to deliver what organizations need?
Make Work Better
Making work better is the only reason for technology in the workplace. We either help employees to engage better with their workplace and their company’s cause—increasing the willingness to work; or we help them to get things done and empower our people—increasing the ability to work. Here are six things that might help with your mobile strategy:
1. Don’t lose sight of your purpose: Don’t create an app for each individual use case, rather design around a user-centric aggregation of services. By focusing on an overarching purpose, you deliver mobility that is more useful and cohesive.
2. One great app is better than hundred good apps: The fact is, people spend more time on mobile devices, but the number of apps people actually use has remained pretty much the same. The idea of “there is an app for that” is not making work better.
3. Push, don’t pull: Mobile apps aren’t the ideal tools for sifting through data. Use context and push relevant information out to your users, like new opportunities to the sales teams or the latest forecast to your managers.
4. Focus on the user, not the systems owner: The buyer of an enterprise app is often not the same person as the user. As a result, mobile projects can become more about the systems owner (for instance, SAP), and less about helping users get work done.
Simply building an app is not success. If an enterprise app isn’t increasing efficiency and engagement, it quite simply does not need to exist.
“6 Ways to Avoid App Fatigue with Enterprise Apps. The similarities and key differences between apps for companies and consumers.” By Daniel Kraft. Published Nov 9, 2015 on ReadWrite.com. Read full article.