Daniel's Blog

Bring it all together

Today marks a major milestone in our company’s development. As Stefanie shared with you, we said goodbye to the NewsGator brand and renamed the company Sitrion. Let me share some of the thinking about where we are taking the company and put the rebranding in context.


Make Social Real

We’ve made social a reality for some of the greatest companies on the planet. Eighty percent of all branded consumer goods come from our customers and fifty percent of the top of financial institutions have built their social workplaces on our products. Since I joined the company, I’ve visited about 75 of our customers and while each of them is different, there is one thing they all have in common – a desire to build a better company.

Airbus is asking: How do we build better airplanes? Kellogg is asking: How do we make a better breakfast? And Merck is asking: How do we make better drugs to fight disease? But it is not just the “company” - it’s the people that want to do a great job and are looking for ways to improve how work is done. For all of them, social is the means to an end - a better way to do a great job.


Unlock the Power of Connected People

People achieve great things together and the ways people network have evolved over time. Initially it was all about connecting hands through technology which lead to factories and mass production. Later we connected minds to build the knowledge-based economy we live in today. And, through social technologies, we found a way to even connect on an emotional level – the network of hearts.

All those steps in the evolution of work unlocked massive power that made people much better at their jobs. New ways to network require new technologies to make it work and our mission is to do just that: unlock that amazing power when people connect and align behind a goal.

Make Work Better

So how can we take the next step in the evolution of work? The answer is shockingly simply: just do it. All the information you need is already available in some system of record like SAP or SharePoint; every person or particular expert you are looking for already exists in your company’s HR or Innovation system. So why not just bring this all together in a beautiful experience so we can really focus on work? Well, that is exactly what we did.

Be Engaged: The #1 driver for employee productivity is engagement. We know that people are at their best if they feel like they are contributing to something important. Therefore we built that social engagement right into the core of product. The Social Enterprise becomes a reality.

Be Connected: We know that people like to stay connected whether they are in the office or working remotely. That’s why we’re making everything with a mobile first approach - Windows 8, iOS, Android, you name it. And, of course, we can integrate with your traditional communication channels like Exchange, Lync, Yammer or Chatter.

Be Smart: We know that smart decisions make work better, and we understand what it takes to make a smart decision. That is why every interaction with our product makes you a little smarter. From ideation to predictive technologies, all of our products focus on giving you the right information to make decisions in one place.

Be Productive: We know that people like to get things done, and we understand your daily challenges with routine work. That’s why we build smart routines, SAP processes and HR self services so deeply into our product - you might just ask for more because you’ll love it so much.


Goodbye NewsGator, Hello Sitrion

We believe Social is going to be an integral part of work, just as processes or resources are, and we felt it was time to say good bye to our beloved name. Our vision is much larger than news aggregation. Our vision is larger than even “enterprise social”. All the great values that NewsGator stands for remain in place, but we must also admit that we outgrew, “that silly name,” as one of our great developers once said. We’re excited to take on the challenge of making work better, and we wanted a name that was open to everything involved in that scope.


Bringing it all together

We continue to be by far the best Social option on SharePoint, and we continue to help you to capitalize on your SAP investment. But we’re taking it one major step forward.

Meet us at the SharePoint Conference in March, and we’ll show you how to run your SAP HR self-services right in Office 365

Or meet us at the Collective in May and we’ll show you how to build your mobile app connecting SAP, SharePoint, Social and Office 365 in just one minute

Sitrion is all about allowing you to bring it all together: from SAP to Microsoft, from process to social, and all in a beautiful mobile experience. Just Make Work Better.


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Daniel Kraft, CEO & President

Daniel Kraft is the President & CEO of Sitrion. He brings years of executive leadership experience across various high technology disciplines to his role at Sitrion. Daniel is the founder of ifridge and Company, a strategic consulting and investment firm with a success record of building great technology companies. In addition Daniel is an active board member of netmedianer, a European based web and social media consultancy. Previously Daniel has held senior positions in several leading Enterprise Software companies including SVP of Corporate Strategy at Open Text and President and CEO at RedDot Solutions. Prior to that he held senior positions with Commerzbank Securities where he led investment banking transactions in the software market ranging from M&A, IPOs and venture investments.


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