Bringing Together the World’s Best Enterprise Technology Customers

The vision for Engage, our online customer community is: “To bring together the best enterprise technology customers in the world and showcase the power of the social enterprise and mobility using Sitrion.” And here at Sitrion we take this really seriously. In fact for me as the Director of Community Management it’s the motto that I live by. In the last month, I’ve been on a mission to extend the reach of our connected customer base and to transport them from being digital connections to real life peers and friends. 

We kicked off in Boston, and quickly took the social user group on tour to New York City, Chicago, Palo Alto and Sydney. It’s been a fun journey, and I’ve learned a lot about who our customers are and what makes them tick.

We’re all on the same page.

In each location, the agenda was the same; to continue to unlock the power of connected people by sharing stories, showcasing successes, and looking toward the future. Whilst many of our awesome customers got the opportunity to connect at our customer conference series “The Collective” in May, some weren’t able to get to those events for various reasons and this was really the first chance for a lot of our loyal users to deep dive into the network they’re apart of. It was great to see similar themes emerge from discussions at each location and to play a part in the forging of new friendships. What’s most cool is that no matter if you are in Australia or the east coast in the US, the things I learned reminded me that we’re all in this together and we’re all on the same page. 

Social business is now a main-stream business tool.

At each user group, we had deep discussions about the social enterprise, and we know that the tipping point has really begun in terms of uptake. Getting together the smartest minds in social business in the world taught us all a thing or two about the nature of this in the real world of business. It is without a doubt now main-stream but the part that is missing is real process integration. The common challenge is shifting real business activities into the activity stream and the social network. We’ve started with document collaboration and now we’re talking about routine tasks like time off approvals.

Adoption remains a key priority.

At every user group, adoption remained top of the conversation list. This is awesome since at Sitrion we have a fleet of Engagement Services Managers who are on hand to guide our customers along the adoption pathway. I was lucky to be joined by Allison, Amy, Audrey and Kim on tour and these guys are really our front line when it comes to success. Sitrion bears the keys to what I think is a critical differentiator for us in our industry - the Sitrion Adoption Framework. This implementation, engagement, and success framework is like the keys to the car when it comes to your enterprise social network. It maps out a customized pathway to successful collaboration, and our clients love it.

Mobile. Everyone is talking about mobile.

Mobile knows no boundaries! Industry, geography, or regulatory forces! Mobile strategy is at the front of our customers minds’ from simple needs like mobilizing the social stream to fully-integrated and networked BYOD systems. We’ve been spreading the word about our latest offering, Sitrion ONE, which can solve many (maybe all) of our customer’s mobile needs.

We need to talk more.

Our customers love to talk, they love to talk in person, and they want to do it often. Annual meetups and conferences are great, but we have heard it loud and clear that frequent and meaningful learning and sharing-based events are critical to our network and I’m excited to be planning our next series of micro-events already (coming to a city near you!).

Wrapping out the year

The holidays are upon us, and we all worked so hard this year and achieved so many goals. I loved meeting everyone and I can’t wait to leap into the year ahead. When I look back on 2014 and what we set out to achieve I see so much success and feel so great about the outcomes we delivered as a company, and as a community on Engage. I hope everyone achieved their goals this year (and not just in fantasy football, which sadly I have been way less successful in!). I wish you all a safe and happy holiday season. 


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Luke Sinclair, Director of Community

Luke's personal mission is to to make employees smile and love their workplace by lighting up social networks and online employee communities, empowering the voice of the employee. Luke’s roll is critical to the survival of humanity; by nurturing better relationships at work, people are happier, healthier and have a better life which in turn leads to world peace! Luke brings his vision for engagement to all things Sitrion where he helps make social a reality for businesses around the world.

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