Embrace mobility – think differently about how you get there

Recently, I attended the M-Enterprise 2015 event in Boston, a summit designed for senior managers and business executives to discuss current and future mobile technology and trends. For me, this event was quite valuable. As a vendor, I got to speak to a handful of companies that were on different levels of their mobile journey, and as a participant, I learned even more about this growing space.

M Enterprise Boston 2015

Don’t be afraid to jump right in

I met many companies over the course of the three days. Some were starting to investigate the “right” approach and others had jumped right in with both feet. I don’t proclaim to know every aspect of your company’s challenges, but I can say I was inspired by a few large companies who have embraced mobile and seen success. Sure, there were lessons learned, but no one said “go slow” of “think deep about every move you make,” yet I still see so many companies running through all the “what if” scenarios. What I heard was that mobile is here, so rather than conquer this new way of working with the old rules and requirements, embrace the possibility and think differently about how you get there.

Making sense of the landscape

MAM, MBass, Low Code Development… it was hard to make sense of the vendor landscape. Like all maturing markets this will sort itself out over time, but for now don’t focus on buying all the parts, focus on the solution. The conversations I enjoyed the most had less to do with the technology and more to do with the application. What does the work day look like for your employees, where does mobile fit into their ability to be productive, and what solution is best to get you there?

Security, security, security

The event reminded me a bit of that game “chutes and ladders”; for every inspiring dialogue or climb up the ladder we had several more sessions on security and began falling down the chute. The key take away was really about climbing the ladder. Organizations need to approach mobile in an agile way. Don’t set every security protocol now, build as you go, and be agile to understand the areas to navigate so that you can make progress and change throughout the journey.

The tipping point

On the last day, there was a panel and the panelists were asked “are we at the tipping point” and the answers were, as you’d expect, quite varied so I can only leave you with mine. In the enterprise mobility space, the tipping point will be driven by the users. When will the demand be established that I need to be productive wherever I am, at any moment? Those of us, close to the space or close to technology in general, can’t believe we are still waiting, but I talk to many organizations who are preparing because they know the demand is coming but it’s not yet the biggest priority. When your next new employee expects mobile access as much as a desktop or other connected device, we are there. It’s not far so I commend the companies who are moving in this direction, because you are preparing for what’s to come, and won’t be caught trying to catch up when we do reach the tipping point.

Stefanie Lightman, General Manager, North America and APAC

Stefanie Lightman brings more than 20 years of experience in technology marketing, business development, and strategy to her role at Sitrion where she is responsible for all customer-facing activities for North America and APAC. Stefanie is passionate about turning great ideas into real revenues showcasing the advantages a clearly defined strategy and strong alignment between sales, services and marketing can bring to an organization.


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