It starts with participation
Since launching Social Sites Engagement Scorecard a few weeks ago, I have had a lot of fun (I told you I am a geek) analyzing the data from our own social networks and hearing how our first customers plan to use the tool. I’ve enjoyed seeing people use the data in ways that we envisioned but it is even more exciting to see people utilize the information in ways we hadn’t imagined. Collectively, we have also come up with amazing feature ideas for the next version of Engagement Scorecard. It truly has been ‘wisdom of the crowd’ in action.
With that in mind, I thought it would be helpful to blog about some of the insights that the tool can provide, so that our entire ecosystem can benefit from and add to the learning. In this post, I will focus on the Participation section of Engagement Scorecard.
What Is Participation?
What Insights Can Participation Data Provide?
Looking at Participation data can help you answer the following types of questions:
- Are people completing their profile or do I need to educate users on the value of social profiles and the steps they need to take to update profile fields?
- Should we invest resources in auto populating select profile fields with data from other corporate systems?
- Does our new employee onboarding program need to include an overview on the value of social and tips on how to participate in the social system?
- Have we met our launch or trial objectives and should we begin to add more users to the system?
Profile Completion Real World Example
We have seen that customers who pay attention to the type of participation data in the Engagement Scorecard boost adoption of their social network and achieve greater return on their investment. For example, one of our financial services customers made a concerted effort to boost profile completions in their social network. The customer created best practices and training videos on profile completion and targeted these communications to their 30,000 employees. Their efforts paid off – they saw a 374% increase in completed profiles in just a few weeks.