Keeping the flow

Webinar recording: 6 Ways to Embrace Mobile for your Workforce

Last week, I had the pleasure of co-hosting a webinar with Christian Kane of Forrester. The webinar was centered on six best practices for empowering your workforce with mobile. Christian and I shared the opportunity to present these best practices peppered with examples of companies who have already started down their mobile journey successfully. If you missed the webinar last week, you can access the Webinar recording here.
During the webinar, Christian presented an overarching theme for mobile, which really sums up the way companies should think about mobile. He referenced “flow” and specifically allowing your employees to stay in their flow by aligning them with goals and the tools they need. Keeping the flow means not requiring people to search or understand new technology throughout their day.

The lack of focus is costly

Breaking out of the flow state is costly for productivity, and this lack of focus often leads to frustration and burn out. To start, take a look at your day. Is your flow disturbed? During a typical work day, how often do you need to toggle between systems or log in from your desktop to take care of tasks that break up your flow? We see this often with approvals, whether it’s time-off requests, PO approvals or any other workflows. The flow of your day is broken because you are forced to navigate various systems to complete these tasks. What about the simple task of staying engaged with your company? Is finding the latest news or corporate announcement a search exercise for you?

You don’t need to break the flow if you deliver relevant information to your employees on their mobile devices, right? When you embrace mobile, it’s not about just making things available on a mobile device, it really is about keeping the “flow.” Craft solutions in the context of work—that is, embrace how your employees work and focus on what will be helpful, not how you’ve done it in the past.

Productivity matters

A theme that we discussed during the Q&A portion of the webinar was measurement. How do you measure the value of mobile? One word: productivity. Every time you break the flow, you are loosing productivity. How much time does it take your employees to handle routine tasks?
Mobility is always seen as a great way to make your employees productive, but I would challenge how that is achieved if you just offer mobile as the solution. It’s the full mobile experience that matters—how you make mobile a part of the way people work, consume, and interact with their work is what really matters. Look at the typical day of your employees and ask them: What takes the most time? What breaks up their day? Making them more stable throughout the day will result in better productivity and ultimately happier employees.

On-demand Webinar

Click below to access the recording:  
6 Best Practices for Empowering your Workforce with Mobile

Stefanie Lightman, General Manager, North America and APAC

Stefanie Lightman brings more than 20 years of experience in technology marketing, business development, and strategy to her role at Sitrion where she is responsible for all customer-facing activities for North America and APAC. Stefanie is passionate about turning great ideas into real revenues showcasing the advantages a clearly defined strategy and strong alignment between sales, services and marketing can bring to an organization.


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