Make Way for Indie Devs in the Enterprise


I recently attended 360iDev in Denver. It’s an independent conference targeted at developers for iOS and Mac. The conference also caters to business people and designers, so it’s a great experience all around for anyone involved at any level with software, especially in the Apple ecosystem.

A common theme that kept coming up in the conference was there simply isn’t any way to make a living as an indie developer on iOS anymore. What with EA Games, HBO, and Kim Kardashian all making apps for the iPhone and iPad, there is little room for a team of two people to make an impression in the already burgeoning App Store.

There is good news, however. Enterprise mobility represents a fresh, demanding market for developers. Gartner recently estimated that demand for enterprise mobile apps will exceed available developer resources by a factor of five to one. With the right tools, an indie developer can take their knowledge of app development and apply it to enterprise mobile apps.

To that end, I presented a session entitled “How to Break into Enterprise Mobile B2B Without Selling Your Soul.” My goal was to appeal to those indie developers who recognized that perhaps working with businesses (B2B) can be a viable option for making a living as a developer. While attendance for my session was smaller than some of the other tracks (about 50 people), the message still resonated with those who have dealt with enterprise software. Indeed, being given the opportunity to speak (thanks to the conference organizers, John and Nicole Wilker) about enterprise mobility shows that there is growing interest in the topic.

Jenny Blumberg, Mobile Solutions Manager

In Jenny's years at Sitrion she has supported many products including Glassboard, widgets, various RSS readers, and the Sitrion Social mobile apps. When she’s not conquering enterprise mobile challenges, she’s snowboarding, cooking, or camping in beautiful Colorado.


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