New Blog Series: Adopting Collaborative Business Tools

The Challenge

As the Director of Community Management at Sitrion, I get to spend every day working with our amazing customers, who are the champions, evangelists, developers, technology owners, communications managers, strategy consultants, change agents, innovators, and general believers that the future of work is bright, and that technology is making work better every day. This pretty much sums up the core of who I am, and at one time or another I have held every one of these roles either by title or by job function. What really strikes me as interesting in this rapidly-maturing marketplace is that we continue to struggle with the same problems and that there is no one-stop place with lots (if not all) of the answers, snippets of advice, and real life case studies to guide us through common business challenges.

This blog post is the introduction to a series that will form something bigger. And while the shape of that is not yet determined, the vision is set: to create a comprehensive catalog of helpful resources to increase the adoption of collaborative business tools and a one-stop shop for a wealth of expert-level knowledge. Over the coming weeks, our Engagement Manager, Allison Maguire, and I will endeavor to impart our knowledge upon the world! To start, we’ll follow the Sitrion Adoption Framework as a guide for each post.

Why This is So Important

The very nature of enterprise social business is that we are creating and expanding a network. By expanding, we increase the reach of our knowledge by broadening our digital footprint within the organization and a whole lot of benefits ensue. We get work done better, faster, and easier; our reputation goes up; and we share that success and thus, the network keeps growing. Having worked with enterprise collaboration technology for the last eight years (in one form or another) what I’ve seen is a pattern that keeps repeating itself - a pattern of business challenges that emerge as accessibility and adoption of the tool increases. We’ve all experienced them, and we all deal with them differently. In this blog series we want to delve into the stories, the reasons why we do things, and the knowledge that we’ve both learned over a long time.

After years of learning and at the perfect junction when the market begins to mature, it’s time to share your knowledge, increase your footprint, and expand your network.

Sharing Tactical Skills and Real Life Stories

In this series, we will first explore each element of the Sitrion Adoption Framework in depth before moving on to other critical points of importance. We will include real life stories, tactical ideas that lead to success, proven methods, campaign ideas, and of course our own experience and advice. This is the very reason the Sitrion Adoption Framework was created, as a business tool to help our customers ‘line up the ducks’ when managing their initiative. It’s time to take this to the next level, and share it with the world in context.

As part of the Sitrion Adoption Framework (image above), we’ll start exploring the first topic, culture, next week. Do you have any challenges regarding culture that you’d like me to address? Ping me.

Luke Sinclair, Director of Community

Luke's personal mission is to to make employees smile and love their workplace by lighting up social networks and online employee communities, empowering the voice of the employee. Luke’s roll is critical to the survival of humanity; by nurturing better relationships at work, people are happier, healthier and have a better life which in turn leads to world peace! Luke brings his vision for engagement to all things Sitrion where he helps make social a reality for businesses around the world.


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