NewsGator and Vizit Put Social Business Conversations Back in Context

Every Content Link Spawns a Viewer, Enabling Quick, Easy, Productive Collaboration Right Where a Conversation Starts.


NewsGator and Vizit today made social business more intelligent, productive and relevant by bonding social conversations directly to supporting content. 

The two partners have integrated their software, enabling users of NewsGator Social Sites 2010 to view and highlight important passages in SharePoint documents, and add footnotes to social conversations and workspaces. Referenced material can be opened within its original context without leaving the social workspace. Vizit also enables social conversations integrated with its document viewer. Vizit’s social footnotes add a new dimension to feeds, wikis, blogs, discussions, and other SharePoint social features. The result: higher precision, better decisions and improved team performance.

“Too often, opinions expressed in social settings are not founded in fact,” said Paul Yantus, Vizit’s chief executive officer. “Vizit links social activity to supporting reference material in SharePoint libraries adding substance and credibility. Vizit also efficiently delivers referenced material right in the social workspace without disrupting activity or forcing users to search through long documents to determine the accuracy of a statement. With NewsGator and Vizit, viewing, commenting and conversations all happen in one place.”

Social Sites and Vizit are both complementary applications for SharePoint.

Why context matters
Consider a 30-member project team whose leader learns about an important new analyst report that will affect the team’s initiatives. Instead of simply posting a link that will drag users to a lengthy document in a SharePoint library, the project leader can post a link powered by Vizit. The team can not only view the document in their Social Sites activity stream, but go straight to the paragraph that’s central to their work. And instead of opining about a document no one’s looking at, they can conduct a discussion in the same window as the key paragraph. In the end, the team will have spent less time looking for the document, opening it, wading through it and misinterpreting it. 

Vizit supports more than 300 document formats this way, delivering powerful, interactive visualizations in efficient HTML to client browsers and eliminating the “click & wait” experience of dealing with documents in SharePoint.

Finding key documents is easy
Vizit also helps users find documents in libraries before a conversation starts. Rather than clicking on a series of hyperlinks and waiting to investigate the contents of documents with confusing naming conventions Vizit provides a real-time preview of document contents.

“As social business matures, it’s about agility, efficiency, and intelligence,” said Melissa Risteff, NewsGator’s senior vice president of marketing and corporate development. “The Social Sites/Vizit combination goes directly to those goals. Users working faster and more intelligently is a proven recipe for better overall performance.”


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