Daniel's Blog

ONE; 30; 1,000 around the world

With our legacy in social technologies you would expect us to lead the way in operating the company as a network. And we do. We have a 100% adoption in the use of social among the employees and Engage, our redesigned customer community, is a testament of us taking this beyond the walls of our organization.


1,000 people in 30 days

Yet, there are things that require direct human interaction. The success of Collective 2014 highlights really well the desire people have to connect on in person. Over the last 30 days I travelled 1.5 times around the Globe to meet that demand.

  • Orlando was a wonderful kickoff of the Collective 2014 tour with amazing energy among true experts. I was most impressed by the level of sophistication our customers reached in their deployments and how they embrace the business transformation this is leading to.
  • Amsterdam was a very European and personal type of Collective that demonstrated again the strong ties we built as a network of customers and partners. Seeing people from 15 countries working as a team, was just amazing.
  • Singapore has been the home of one of our earliest Asian customers and personally was a great opportunity to take a tour down memory lane recalling one of the first moments a social network made a profound impact on my life.
  • Sydney is a Collective you need to experience to really understand. While we’re always very open and direct, the event at the Australian Museum was the most earnest and direct of all three Collective events.
  • Honolulu provided an efficient stop-over on my way back to the USA. Crossing the date line allowed me to live through one day twice. :-)
  • Denver/Boulder gave me great insight into the future of technology.  Discussing with some of the greatest minds in the startup world we shared the Sitrion story at the Foundry Sales and Marketing Conference.
  • Orlando – again – and this time to connect with our friends of SAP and the many customers we help to make routine work smarter.

Combined, I was able to meet more than 1,000 people to talk about how you make work better. The time i spent learning from everyone, sharing ideas, and having a fantastic time with wonderful people more than made up for all of the travel time. However there's always something enjoyable about returning home and drinking your favorite cup of coffee...

ONE bag, ONE goal, so much more ONE

Many people have asked me about how it is to travel the world and how to get work done while on tour. To be earnest, my travel life got so much easier in the last 12 months. Here's what I carry:

  • Just a tablet. I don't carry a laptop anymore since our social workplace is truly mobile and I get all of my stuff done on an iPad Air.
  • Still a phone. While I make most calls as a video session on the tablet, there are still moments when you need a mobile phone.
  • Fitbit. Staying fit is crucial to making it through such a tough agenda. Lately it also turns into social bonding experience as I have been meeting fellow trackers around the world.
  • Carry on! I travel exclusively with carry-on luggage. My standard sized Samsonite has been a loyal travel companion. It requires some discipline, but thanks to laundry services I managed to be freshly dressed every day.
  • Hangout/Lync: connecting with people is my core business and as a company we have an enterprise wide Lync infrastructure. To stay in touch with family, Google Hangout has been our solution for the daily video session.
  • No cash. The world is going digital on payment. The only cash I needed was for tipping at valet parking over lunch with JB (our Chairman of the Board). He paid. :-)


If I had a couple of things to improve, I'd vote for better batteries, global SIM cards for mobile, and universal power connectors (USB charging would be a start). And I need somebody to develop an app in ONE that tells me if customers or partners are nearby so I can meet even more people.


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Daniel Kraft, CEO & President

Daniel brings years of executive leadership experience across various high technology disciplines to his role at Sitrion. Daniel is the founder of ifridge and Company, a strategic consulting and investment firm with a success record of building great technology companies. In addition Daniel is an active board member of netmedianer, a European based web and social media consultancy. Previously Daniel has held senior positions in several leading Enterprise Software companies including SVP of Corporate Strategy at Open Text and President and CEO at RedDot Solutions. Prior to that he held senior positions with Commerzbank Securities where he led investment banking transactions in the software market ranging from M&A, IPOs and venture investments.

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