Social Sites customers gain new power and performance with NewsGator’s support of SQL Server 2012

The Microsoft data platform’s latest innovations deliver confidence, insights and ‘cloud on your terms’.

As social computing generates terabytes of valuable business information, NewsGator today announced new enterprise-class capabilities for customers of NewsGator Social Sites 2010 via full support for the new SQL Server 2012 data platform.

Social Sites integrates directly into the Microsoft SharePoint 2010 collaboration platform, delivering a wide range of social capabilities to users and unifying the customer’s technology infrastructure. This enables customers to streamline communications, improve employee recruiting and retention, and boost overall productivity.

SQL Server 2012 adds new, higher levels of disaster protection, redundancy, scalability and performance to the Social Sites/SharePoint combination at a low cost without complexity. More rapid data visualization enables Social Sites customers to unlock new business insights from the data they produce in their Social Sites environment. That data environment can now span internal servers, private cloud installations, the public cloud, or a combination of the three – call it “cloud on your terms.” 

“Social computing data increasingly makes up the lifeblood of the enterprise, and the activity stream serves as the main artery,” said Brian Kellner, executive vice president, development and product management at NewsGator. “Our customers are poised to gain new insights, confidence and performance from this information through the evolution of Microsoft’s powerful database platform. SQL Server 2012 sets a new standard of excellence.” 

In addition to managing social computing data, SQL Server 2012 can stream periodic reports to SharePoint – e.g., trend analyses or billing statements – which then can appear in the Social Sites newsfeed. In addition to SharePoint and SQL Server, NewsGator Social Sites supports the entire Microsoft productivity and collaboration stack, including Windows Azure, Windows Phone 7, Office 365 and Dynamics.

AlwaysOn delivers enterprise data assurance
A key feature of SQL Server 2012 is AlwaysOn, a new high availability and disaster recovery solution that provides redundancy within a data center and across data centers. Fast application failover protects mission-critical applications like Social Sites 2010.

“SQL Server 2012’s AlwaysOn capability reduces the complexity of maintaining high availability and disaster recovery,” said Eugene Saburi, general manager, SQL Server Product Marketing, at Microsoft. “With SQL Server 2012, organizations can perform a simple, straightforward code change in the connection string to deliver a powerful combination of database mirroring and clustering. The result is non-stop customer access to their invaluable applications and data.”

SQL Server 2012 also significantly reduces planned downtime – which constitutes nearly 80 percent of the outages in a typical IT environment – with features such as Windows Server Core support and rolling upgrading. The new system improves performance and cost-effectiveness by enlisting secondary database instances for operations such as reporting and backup. Deploying and managing a high-availability solution is simple with wizards, a dashboard and other tools for easy creation of availability groups and failover cluster instances.


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