Tactical Tips to Sustain Engagement in Your Social Network

Here at Sitrion we’re in the midst of our end-of-year social customer user group tour. The last stop is Sydney in a few weeks and I can’t wait to share my upcoming series of posts about what awesome things we’ve been learning, hearing, and doing. For now, let’s rewind to where it all began. Earlier in October we kicked off the tour in Boston visiting one of our bigger clients. I dropped in on them to share some tips on sustaining long-term engagement and tactics for shifting work to the activity stream. This is doing business with the click of collaboration and here are a few my favorite tips from this presentation:

1. Shift meetings to your digital space. 
Everyone knows we have too many meetings. Sometimes we even have meetings about meetings. Time for action! A great way to engage your team or project in your network is to get them online for a conversation. Pick a hashtag, focus on a community, and host a collaborative dialogue at a set time each week. It’s a fun way to discover what your colleagues are up to and share progress or challenges. It’s also archived for those who can’t participate at the set time. 

2. Work out loud.
There’s a movement underway about open, transparent, and collaborative working. It’s called #WorkOutLoud or #wol and it’s as simple as sharing what you are working on with your colleagues, peers, and the world. We do it here at Sitrion both in our own intranet and in our customer network, Engage. It doesn’t take long, but provides great insights into each other’s work and helps to find synergies across your company. Why don’t you try it, International Work Out Loud Week is coming up real soon so this is a great time to start. 

3. Share photos! 
People love sharing photos and this is evident everywhere we go online. How can we apply our love of sharing pics to the workplace? I’ve seen some awesome campaigns like sharing pics when you meet a customer or visit their offices, pics of common interests around office buildings or the local area, or capturing your own products in action in the marketplace. Photos bring people together, and this applies to your social network too. 

4. Host a town hall.
Town hall chats with senior leaders are great ways to get your executives onboard and also to connect your employees with their leaders. Start small by creating a regular live jam session where an exec responds to questions asked by the crowd. You can expand this to live microblogging from events and announcements your company hosts and well, the sky is the limit. 

5. Challenge your teams to an email detox.
No one is saying that you need to give up email altogether. But what about giving it up every now and then? Maybe you could have a team policy like “No Email Fridays” where all intra-work dialogue must be in your online community.  Escape from cluttered inbox syndrome and enjoy the freedom! 

6. Find a business problem, resolve it with social tools. 
The best adoption stories come from teams who have sat down to identify what business problems they have, and get creative when it comes to solving them within your social community. Shifting your work to your collaboration tool and making it critical to your performance is a sure fire way to keep people onboard.

What tactical tips for adoption do you have? I’d love hear about them on Twitter, tweet me @lukesinclair

Me, Rachel Happe from The Community Roundtable, and my colleague, Allison Maguire, enjoying happy hour at our Boston customer meetup. 


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Luke Sinclair, Director of Community

Luke's personal mission is to to make employees smile and love their workplace by lighting up social networks and online employee communities, empowering the voice of the employee. Luke’s roll is critical to the survival of humanity; by nurturing better relationships at work, people are happier, healthier and have a better life which in turn leads to world peace! Luke brings his vision for engagement to all things Sitrion where he helps make social a reality for businesses around the world.

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