Daniel's Blog

Transparency leads to productivity

The Power of Transparency

Recently, I was featured with an article about The Power of Transparency, where I talk about how transparency might feel really hard to start, but over time, it leads to a great increase in productivity and sanity as you don’t have to maintain multiple realities depending on who you’re communicating to.
Today, corporate communication is often a balancing act between being truly transparent and spinning a story. With the rise of smart phones, the life of communications might feel harder, but actually gets easier as you can reach employees more directly. In fact, our experience with Sitrion ONE – internal communications experts love it – has been just that, not only cutting the distance between company and employee, but also using smart phones to increase transparency.
Personally, I believe transparency is a value you should keep high! Sure, it feels good to always communicate great stories, but maintaining multiple realities comes at a huge cost - both financially and culturally. Sarah Bird, CEO of Moz, and also on the board of Sitrion, is a great inspiration of how you form a culture of transparency that lasts both in good time and in tough times.
For me, transparency is all about staying sane. The amount of emotional energy it takes to maintain multiple realities, one public and one even more internal, is draining. Having one reality – aka transparency - leads to productivity, as it allows your team to devote all of their energy to things that truly benefit the business.
Does it come easy? Not really. And for me, to write about it, is like actively pointing fingers to myself and my own shortcomings. But the last few years have taught me that building a culture based on transparency has helped my company build the strength to handle challenges openly and as a team.
Take a look at the whole article featured on TriplePundit, which includes 5 steps to create a culture of transparency.

The Power of Transparency
TriplePundit.com - by Daniel Kraft - Mar 15, 2016
Image credit: Pixabay

Daniel Kraft, CEO & President

Daniel Kraft is the President & CEO of Sitrion. He is passionate about innovation in the workplace, with a particular interest in social collaboration, mobile work style and the integration of work and life. He is public speaker on various topics involving employee engagement and productivity and has been featured on TEDx. Daniel has held executive positions in several leading enterprise software companies and worked in North America, Europe and Asia. He is married and has five children.


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